Results, not promises.
Selected projects across AI implementation, growth strategy, SEO, and paid media. Client details anonymized where required by NDA.
Global Social Platform — AI-Driven Campaign Architecture
Designed AI-powered ad optimization workflows for a major social platform’s EMEA operations. Automated bidding strategies and creative testing across 12 markets.
Sports Analytics Platform — Growth & SEO
Led growth strategy for a leading sports analytics platform (later acquired). Built SEO infrastructure and international expansion across 5 languages.
Fortune 500 Tech — AI Workflow Implementation
AI Program Manager for a global tech company’s marketing division. Implemented LLM-powered content workflows and automated reporting pipelines.
National Food Brand — E-Commerce Transformation
Built DTC e-commerce presence from zero. Shopify Plus implementation, conversion-optimized design, and paid media launch on Google and Meta.
Major Telecom — Marketing Automation Overhaul
Redesigned the entire marketing automation stack. Migrated to HubSpot, built 40+ automated workflows, integrated with Salesforce CRM.
Major Football Club — Digital Strategy
Digital transformation for a top-tier European football club. Fan engagement platforms, data-driven social strategy, and international campaigns.
AIPIA — Building an AI Community
Founded and grew the Italian AI Professionals Association from zero to 320+ members. Curriculum development, workshops, and industry partnerships.
B2B SaaS — LLMO & Search Strategy
Pioneered LLM Optimization (LLMO/GEO) strategy. Ensured the product appeared in AI-generated results across ChatGPT, Perplexity, and Google AI Overviews.