TikTok Ads
Brand awareness and DTC performance on the fastest-growing platform. Native creative, Spark Ads, and TikTok Shop.
TikTok isn’t just for Gen Z anymore.
TikTok has evolved into a powerful commerce and discovery platform. Users across all demographics search, learn, and buy. For DTC brands and audiences under 45, it’s increasingly essential.
I manage TikTok with a native-first approach — ads that look like ads fail here. Content needs to feel organic, entertaining, and genuine.
Campaign approaches
In-feed ads
Full-screen video in the For You feed. UGC-style creative matching the platform’s native aesthetic. Hook-driven scripts, trending sounds, fast pacing.
Spark Ads
Boost organic content as ads. Consistently outperform traditional ads because they maintain social proof. I identify top performers and amplify strategically.
TikTok Shop
Product catalog integration, shopping ads, and campaigns driving purchases within the app.
Creator partnerships
Creator sourcing, negotiation, content review, whitelisting, and paid amplification of top performers.
Why TikTok matters
The most powerful discovery algorithm in social media. CPMs often significantly lower than Meta and YouTube. Efficient for both awareness and conversion.
Creative is everything
Multiple hooks, angles, and formats tested systematically to find what resonates with your specific audience.